Are you a business looking for a sponsorship programme? 

Want to capture the attention of a truly global audience?

Want to raise awareness for two incredible charities?

Dubbed ‘The Toughest Row In the World’ The Talisker Whisky Atlantic Challenge offers potential sponsors, brands and ambassadors the opportunity to raise the profile and brand perception of businesses on a national and international scale.

Sponsoring a team’s challenge provides a platform for companies to align with a campaign that not only represents their core values as a business, but whose story could be seen by over 3 billion people worldwide.

Sponsorship packages


Lead Partner - amount negotiable

 The top package - this is a negotiable amount. We can tailor this depending on the level of support but this can include: 

  • Logos on boat in prime positions
  • Logo on all kit next to our crew logo
  • Mentions in all interviews
  • Logo on every website page
  • Blog posts and podcast to include your name
  • Product advertising on social media platforms
  • Brand ambassador
  • Test your products at sea in the most challenging of environments
  • Company presentations
  • Attendance/speaking at company events


Gold Partner - £15k

  • Large company logo on both sides of the hull or cabin with maximum exposure
  • Large logo on kit
  • Logo on Partners page on website
  • Race photography access
  • Social and Media promotion
  • Product trials
  • Events
  •  Tideway Odyssey t-shirts, water bottles and tote bags 


Silver Partner - £10k

  • Company Logo on one side of hull or main cabin 
  • Logo on kit 
  • Logo on partners page of website
  • Race photography access
  • Social media promotion
  • Events
  • Tideway Odyssey t-shirts, water bottles and tote bags


 Bronze Partner - £5k 

  • Small company Logo on one side of cabin
  • Logo on kit
  • Logo on partners page of website
  •  Race photography access 
  • Some social media promotion

other ways to support

Oar Partner - £1.5k

Our oars are one of the most important things to get us to Antigua!

Your donation will get:

  • One (or more) oars for our crossing
  • Your logo or name on the oar
  • You can keep the oar after the crossing with a signed photo of us (lucky you!)

£250 Club

A donation of £250 will get you:

  • Your name on the inside of the boat
  • Your name on our supporters section of the website
  • A Tideway Odyssey t-shirt, water bottle and tote bag

Not ready to become an official partner?

Never fear! Every penny counts, which is why we have set up our Virgin Money Giving page. All donations more than welcome.


We are supporting the Youth Sport Trust and London Youth Rowing - find out more on our Charity Partners page

Donate now!

Contact Us

If you're interested in partnering with us fill out the form below and we will be in touch!

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Tideway Odyssey